In the world of beauty and eyelash extensions, brands are generally divided into two major categories:

• Professional Salon Brands – Designed for trained technicians and high-end studios

• Consumer / Retail Brands – Products intended for at-home use or retail purchase

Based on industry influence, reputation, and global popularity in 2025, the following brands stand out internationally.

1. Professional & Luxury Leaders (Salon Grade)

These brands represent the gold standard in professional lash services and are widely used in high-end studios such as Bling Lash.

Xtreme Lashes (USA)

• Founded by a registered nurse

• One of the most recognized lash brands worldwide

• Known for medical-grade safety standards and strict certification systems

• Active in 50+ countries with professional training programs

NovaLash (USA)

• Multi-award-winning American brand

• Famous for its Platinum Bond™ adhesive

• Oil-proof & waterproof, claiming up to twice the retention time compared to standard adhesives

• Strong focus on durability and performance

LashBox LA (USA)

• Known as the industry’s “cool-girl” brand

• Pioneer of the Mega Volume technique

• Ultra-fine, lightweight lashes designed for bold, high-fashion looks

• Popular among celebrity and editorial lash artists

London Lash Pro (UK)

• One of Europe’s most influential professional brands

• Widely used by competition-winning lash artists

• High-quality PBT fibers and trend-leading European styles

• Strong educational content and global distributor network

Sugarlash PRO (Canada)

• Luxury-focused brand emphasizing lash health & integrity

• Clean, minimalist branding

• Preferred in high-end salons and luxury spas

• Known for high-performance yet gentle products

2. High-End Consumer & Retail Brands

These brands focus on home users or professional-quality strip lashes available at retail level.

Lashify (USA)

• Inventor of the patented Underlash™ DIY extension system

• Premium at-home alternative to salon extensions

• Delivers a salon-like look lasting 5–10 days

• Strong IP protection and loyal global customer base

Ardell (USA)

• The world’s best-selling strip lash brand

• Iconic styles like Wispies used by professional makeup artists worldwide

• Affordable, reliable, and widely available

• Industry staple for decades

Huda Beauty (UAE / Global)

• A global beauty powerhouse

• Lash line known for dramatic, glamorous styles

• High-quality, reusable strip lashes

• Strong influence in fashion, beauty, and social media trends

3. Specialty Japanese & Korean Brands

Highly relevant for studios using Asian-inspired techniques and natural lash aesthetics.

BL Lashes (Korea)

• Formerly known as Blink

• One of the largest professional lash suppliers globally

• Popular “Mink” and “Silk” lash trays

• Widely used by both beginners and advanced technicians

D-UP (Japan)

• Premium Japanese brand

• Famous for producing some of the strongest lash adhesives in the market

• Specializes in natural, refined Japanese lash styles

• Trusted by professional makeup artists in Japan

Lashestar (China)

• Leader in the Natural / Nude lash trend

• Extremely soft, fine fibers

• Designed to be nearly indistinguishable from real lashes

• Popular among consumers seeking subtle elegance

Brand Comparison at a Glance